How to Increase Sales In 3 Steps Using Social Media, Product Placement & Influencers
Are you looking for creative ways to market your business and increase sales, on a small budget? Look no further! In this article, you’ll find out about the 3-step approach that can help you use social media, product placement and influencers to get more people buying from you. Read on to learn how these tools can bring your sales success!
As a business owner, it’s important to be strategic when allocating your marketing budget. You want to make sure you’re getting the biggest bang for your buck and that your marketing efforts are resulting in increased sales.
Luckily, there are a number of ways to increase sales without breaking the bank. In this article, we’ll share some tips on how to use social media, product placement, and influencers to boost sales and grow your business.
By utilising these channels, you can reach a larger audience, generate more leads, and close more sales. So let’s get started!
Step 1 – Leveraging Social Media Platforms
If you’re like most small businesses, you don’t have a large marketing budget. But that doesn’t mean you can’t make a big impact with your marketing efforts. One way to do this is to leverage social media platforms.
There are a number of social media platform options available, each with its own unique features and audience. To maximise your sales potential, it’s important to choose the right platform for your business and products. Think about your target audience, how old they are and where they are likely to hang out online.
For example, in the United Kingdom in 2022, women aged 25 to 34 years made up Facebook’s largest audience in the country, accounting for almost 13 percent of all users. Men in the same age bracket were the second largest audience base, accounting for 11.8 percent of users. Only 3.9 percent of Facebook users in the UK were between the ages of 13 and 17. Whereas, TikTok has a younger audience with almost 30 percent of TikTok female users aged between 18 and 24 years. The second largest TikTok demographic was women aged 13 to 17. In comparison, male users on the platform represented 33.5 of TikTok’s user base, with around 11 percent of men engaging with the popular social video app aged between 25 and 34 years.
Once you’ve chosen a social media platform, there are a few key strategies you can use to increase sales:
- Use product placement: Product placement is a great way to get your products in front of a larger audience. You can do this by placing your products in popular online stores or in featured sections of social media platforms. You can get your product or services being talked about by giving free samples to chosen audiences.
- Use influencers: Influencer marketing is a powerful way to reach new customers and boost sales. Find popular influencers in your industry, and collaborate with them to promote your products or services on their channels. This can be done in exchange for payment, or product, or both. If you are thinking about the sports industry, you might want to browse our platform: www.anewicon.com – it’s free to sign-up and you can browse the athletes and think about your next campaign without any commitment.
- Run ads: Social media platforms offer sponsorships and advertising opportunities that can help you reach more people with your message. Investing in some targeted ads can be a great way to increase sales from social media platforms.
How to optimise posts
Assuming you have a product or service to sell, there are several ways to increase sales using social media platforms like Facebook, Instagram, Twitter, and LinkedIn.
Here are a few tips:
- Use attractive visuals
Make sure your product photos and videos are high-quality and eye-catching. Use bright colours, bold text, and interesting graphics to make your posts stand out in users’ feeds.
- Use relevant hashtags
Hashtags help users find your content more easily. Use popular, relevant hashtags to reach a wider audience and improve the chances that potential customers will see your posts. You can use up to 30 hashtags per post on Instagram, however Instagram recently revealed that they would prefer between 3 and 5 per post.
- Partner with influencers
Partnering with social media influencers is a great way to promote your product or service. Find an influencer who aligns with your brand and reach out to them about collaborating on a post or series of posts. This can help you reach their large audience and improve sales significantly. Here is a great tool from one of our clients to help you find sports influencers: www.anewicon.com, it will help you align your influencer with your brand using criteria such as interests, hobbies, sports and other characteristics.
- Take advantage of product placement opportunities
Product placement is another great way to get your product in front of potential customers on social media. Look for opportunities to place your product in focused, creative ways in photos and videos posted by other users. This could be anything from placing it in the background of a flat lay photo to featuring it prominently in a how-to video tutorial.
Step 2 – Product Placement Opportunities
There are several ways to get products in front of potential customers on social media:
One way is through influencer marketing. Find popular accounts in your industry with a good following and reach out to them about working together. You can offer them free products in exchange for promoting your brand on their account. This is a great way to get exposure for your products without spending a lot of money. However don’t forget that these influencers may receive 100s of requests each day so you really need to stand out. It may seem like hard work, so if you are looking for an athlete or sports personality, we’ve got you covered – our platform helps to connect you with the right athlete or personality for your brand.
Another way to increase sales is through product placement. This means placing your products in strategic locations where they will be seen by potential customers. For example, if you sell health food products, you can place them in healthy living or fitness focused accounts and use relevant hashtags. This will put your products in front of people who are interested in buying them.
Finally, you can use social media ads to target specific demographics and interests with your product message. This is a more expensive option but it allows you to specifically target potential customers who are most likely to buy your products.
-Identifying & negotiating placement deals for your product
Product placement can be a great way to increase sales, especially if you have a limited budget. By Identifying and negotiating placement deals for your product, you can ensure that your product is seen by potential customers and that you are getting the best possible value for your money.
To start with, you need to Identify potential places where your product could be placed. This could include stores, restaurants, cafes, hotels, office buildings, or any other type of business. Once you have a list of potential placements, you need to contact the businesses and negotiate a deal.
The key to successful negotiation is to offer something that is of value to the business while still getting a good deal for yourself. For example, you may offer to promote the business on social media in exchange for discounted rates or free placement. Alternatively, you may offer to pay a percentage of sales generated from the product placement.
If you are successful in negotiating a deal, make sure that you follow through on your commitments. This will help build trust with the businesses involved and ensure that they are more likely to work with you again in the future.
Step 3 – Utilising Influencers
If you’re on a tight budget, influencer marketing is a great way to increase sales without breaking the bank. Influencers are people with a large following on social media, and they can promote your products or services to their audience.
There are a few things to keep in mind when working with influencers:
Choose influencers who are relevant to your brand. Their audience should be interested in what you have to offer. This is why we have enabled brands to search our athletes by their characteristics, for example you can find vegan athletes, those interested in green issues, animal lovers, gamers, whatever you are looking for, we can find an athlete to match.
Be clear about what you want the influencer to do. Do you want them to post about your product, write a review, or create a video? Make sure you let them know what you expect from them. With A New Icon, you are guided through this process, setting out the steps in your campaign with milestones and budget for each. You can choose how you want to work with the athlete or team and how you would like to pay whether it is with money or product or a combination of both.
Give the influencer creative freedom. They know their audience better than you do, so let them come up with ideas for promoting your product or service, however ask to be involved so that you know what they are planning to do in advance, just to ensure it fits with your brand.
Monitor your results and adjust your strategy as necessary. With brand awareness it is a little harder to track, however you could look at increases in followers, engagement on posts, traffic to the website and also you need to keep track of any sales you get as a result of the influencer’s promotion so you can gauge its effectiveness.
Small budget, big impact is a great way to increase sales for almost any business. With the right strategy, planning and a little creativity, social media, product placement and influencers can be used as powerful tools to drive traffic to your website or store. By taking into account customer interests and targeting specific audiences, businesses on a tight budget can still achieve success when it comes to increasing their sales. Therefore, if you are looking for an affordable way of boosting your company’s profits don’t hesitate to start implementing these ideas today!