Why choose a website designer with SEO Expertise
If you’re looking for a website designer there are quite a few things you need to consider, here we wanted to look at the difference between hiring a website designer and a website designer with SEO expertise.
It’s generally considered these days that a business needs an online presence and website to showcase what they do, generate leads, sell their products & services and to be seen as a credible business.
Great, so you know you need a website but why should you choose a designer with SEO expertise?
Most of you have probably heard of SEO in some capacity, it stands for Search Engine Optimisation and it means just that; to optimise your website for search engines such as Google, Bing, Yahoo etc. You do this so that people who are looking for your product or service can find your website!
So, unless you feel confident to do this yourself, we would really recommend that you choose a website designer who has the knowledge to build a website that not only looks beautiful but that is fully optimised for search engines.
Some of the vital components of SEO are done at the design and building stage such as your domain name, website structure, hierarchy, user journey, linking structure, optimising images before you upload them and making sure it’s responsive or mobile friendly.
If you find these things haven’t been put in place to start with, they can be rectified, it will just take time (and probably more money, if you have to pay someone to do it). So, it’s worth making sure you invest in the right areas at the beginning.
SEO is an ongoing process, but you do need to ensure you have the basics in place first. We come across many websites which are missing key information to enable search engines to understand what the website and webpages are about, therefore making it impossible for the website to be shown. Which kind of makes it not worth having.
If you’ve already got a website fear not, we can audit your website you’ll get a clear, actionable, prioritised list to help you improve.
Or, if you’d like to pass the hard work to us, why not call us on 01903 442026 and we’d be happy to help.
The choice is yours…