Have you audited your website recently?
You’ve got a beautiful shiny website, you’re promoting it like crazy but why aren’t you showing in search engines?
Sometimes when your focussed on making your website look fantastic some of the really important behind the scenes things like header tags, meta descriptions and image optimisation can slip through the net. So, your website may be beautiful to look at but that’s no good for search engines as the behind the scenes parts are imperative for your rankings. Many web designers will create you a lovely all singing and all dancing website but aren’t SEO experts, so don’t assume that they are or that they have optimised your website at all.
What will a website audit do?
A website audit will find issues with your website which may result in google penalising your website, affecting your search engine rankings.
Did you know? Nearly 10% of websites we audit have no title tags (page titles). A whopping 50% have no H1 tags (page headers). Of those that do 20% have multiple H1 tags. 35% of websites have broken internal links. 30% have missing meta descriptions and 45% of have missing alt attributes (image descriptions).
Eek, that’s some scary statistics.
What should you be auditing?
- Title Tags
- Meta Descriptions
- Header Tags
- Amount of content
- Image size
- Image alt attributes
- Internal broken links
- Backlinks
- Usability
- Site speed and size
- Security
Once you have a clear idea of how your website is performing and where you need to make improvements you can take action and make sure your website is on the road to SEO success.
If you’d like us to audit your website and provide a clear actionable, prioritised list then click here: Website Audit we’d be happy to help.
