Google My Business is now the front page to your brand - forget the website this is where the majority of people will start and some won't even visit your site, so make sure you have one and it is the best it can possibly be!
LinkedIn is marketed as the social network for professionals. A must have for those in business too especially if you’re selling business to business (B2B). Here’s some great new features that they have launched, which could really help you grow your network and your business.
Do you have a high number of visitors to your site but a low conversion rate? Do have customers regularly abandon their shopping baskets? Do you want to encourage return visits to your site? Then re-targeting is the answer.
We were delighted to be approached by Not Your Average I Do and Margot’s Wedding to run the marketing section of the Me and My Brand Workshop. Being a local business ourselves we wanted to share our knowledge on how to make the most of your business online and get noticed on Google.
Having just recovered from the information overload that is Brighton SEO, we thought it about time time to share some of the insights we noted during the course of the jam-packed day. One of the topics that really stood out for me was the rise of the Facebook Groups delivered by aptly named agency Digiterarti!
We all know we should be posting and engaging on social media but what on earth should I be posting about? We give some guidance on what each of the top social sites are looking for and include a few ideas to get the ball rolling.
Do I need to audit my website?
Yes! Search Engine Optimisation (SEO) is constantly changing, Google regularly updates its algorithm and best practices change. So you need to complete regular website audits to ensure your site is performing, visible and easy for the search engines to crawl.
If you have a website, chances are you have heard of keywords, you probably know that they are important and you want to use them on your website and in your digital marketing, but what are they and how can you use them effectively?